IREMA is a slow and timeless fashion brand

Hello!

My name is Veronica and I am the founder of IREMA Slow Fashion, a slow brand of handmade clothes and accessories for women who love a sustainable life.

When I learnt to sew in my childhood, I couldn’t imagine that in the future my life would turn around threads, fabrics, and beads. My bustling and creative mind led me to continue with the sewing and that was the reason why my brand started.

Today, IREMA means much more than garments. I design and tailor being aware that is my way of returning to the planet what it gives me. I am a privileged woman who lives in contact with nature, staring at its beauty from my window. For that reason, I want the balance to be maintained and that my children, the rest of people and the ones will come, will be able to enjoy nature for a long time.

As a fashion designer, I make my best to be transparent about my sourcing, from the cotton to the wool I use in my collections, always offering a wide variety of styles, and ensuring that manufacturers and workers with whom I work are treated ethically. I desire that, together, we create a world more sustainable and beautiful and when you wear my clothes, you will do it being aware of the origin and the story that every garment tells.

As a committed designer and citizen, I am a member of two important organisations: Zero waste Switzerland and Common Objetive.

We work with upcycled scraps and deadstock fabrics to reduce industrial textile remains. We seek to take advantage of every piece of fabric, leather, tape, zipper and button we got in our hands with a story behind.

We produce garments using Global Organic Textile and sustainable materials which are environmentally friendly and free of hazardous elements such as nickel, lead, formaldehyde, amines, pesticides and heavy metals.

We produce unique pieces that can hardly be repeated. We love to explain the story of every garment or apparel produced: the origin of the fabrics, how it was produced and how to take care of it.

“We create limited edition, clothing and accessories seasonless in nature and timeless in design. We believe in being fashionable without harming the planet”